Core Services:
🏗️ Analytics Projects
Custom setups for your Google Analytics properties, tag management systems, and custom event tracking. Ecommerce conversion tracking and retargeting pixel setups. Ad-hoc analysis and troubleshooting.
🧪 A/B Testing
Gain insights and improve conversion rates across your site and landing pages with statistical a/b testing. From hypothesis to implementation, start testing key components of your site to drive results.
📊 Custom Dashboards
Automate your key performance indicators and bring all of your marketing channels into one centralized reporting dashboard. Advanced interactive charting and custom reporting views.
Meet Your New Analyst
Hi there! I’m Steven Howsley, an expert marketing analyst with over 7 years of experience optimizing campaigns and digital experiences for world-class brands. I love all things digital but specialize in marketing analytics tools, conversion rate optimization (a/b testing, personalization), attribution modeling and data visualization.
From bootstrap budgets to billion dollar brands, I have the real-world experience to help growing brands drive results.
Experience Matters
Big and small, soup to software. I’ve been fortunate to work with dozens of amazing clients across all industries.
Here are a few brands I’ve worked with throughout my agency, in-house, and freelance marketing career.
Principles
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Listening closely to all stakeholders with an empathetic ear. Clearly defining goals, following through, and measuring success.
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Accurately tacking and analyzing goals and KPI’s to drive measurable results. Good or bad, I believe in the integrity of data.
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Serving the right experience and message to our visitors. Nailing the architecture and content flow for a high-value session.
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No ego. Just obsessed with understanding and seeing great outcomes. Tenacity to learn and drive results.